Amsterdam, November 4, 2025 – With the end of the year approaching, it's time for hotels to plan their festive events. These occasions offer an excellent opportunity to create special experiences for guests; but they can also lead to significant waste and higher energy consumption if not organized carefully.
Here are six practical steps you can take as a hotel to make year-end festivities truly sustainable.
1. Be intentional with your investments
Party decorations can quickly become a big expense. The cheapest options may seem economical, but often come with hidden costs. For example, low-quality light garlands tend to be less energy-efficient and require more frequent replacement.
Rather, invest or rent sustainable, timeless decorations and reusable items (such as cups, plates and cutlery at the restaurant). That way, you'll reduce costs and environmental impact in the long run, while maintaining a stylish party atmosphere every year.
2. Use timers or motion sensors for electrical appliances
Lighting plays an important role in creating a warm party atmosphere in lobbies, hallways, cafes and lounges. But if lights and decorations are left on constantly, energy consumption increases significantly, especially in the cold winter months.
By installing timers or motion sensors, you ensure that lights are on only when needed. This small adjustment can make a big difference in both energy use and cost.
3. Choose sustainable gifts with reusable or minimal packaging
Many hotels offer small gifts during the holidays for VIP guests, families or associates.
Think circular merchandise and gifts that last and are locally produced as much as possible. Our partner Eco Concept Group has the expertise to support this. But also a tree gift through our partner Hotels for Trees is a nice idea. Or add a festive touch with the sustainable flowers in the style of our partner Bloom & Wolf. And our partner Loofys offers plastic-free care products that are good for your guests and the planet.
In addition, traditional paper or plastic wrapping materials often create a lot of waste once the gifts are unwrapped. While this is often the cheapest option, if the budget allows, choose reusable wrapping materials that guests can take home and reuse. Or keep it simple: use a ribbon or bow instead of full wrapping paper to maintain a festive touch with less waste.
4. Choose your Christmas tree carefully
Artificial trees seem convenient, but they are anything but sustainable. They are usually produced abroad from non-recyclable materials and end up in landfills after a few years. In that case, consider a second-hand artificial Christmas tree.
In contrast, a locally harvested real pine tree can be recycled after the holidays. Hotels with outdoor space can opt for a potted tree with roots that can be replanted after the season, a truly circular approach. Hotels without outdoor space can consider "adopting" a Christmas tree.
5. Involve local artists and communities
The holiday season is the perfect time to support and involve the local community. Invite local musicians, artists or designers to contribute to the festivities. Live performances, handmade decorations or art installations not only enhance the atmosphere, but also bond with the community and appreciate local talent.
6. Work with NGOs and charities
The end of the year is also the season of giving. By partnering with nonprofit organizations, you can make a meaningful difference to those in need. Choose a charity that aligns with your hotel's values, whether it's environmental protection, social inclusion or supporting local families. Make this an annual tradition here, too.
This approach not only creates a positive impact, but also boosts employee morale and creates a sense of purpose among guests and staff alike.
Conclusion
A sustainable celebration need not come at the expense of ambiance or beauty. By making conscious choices, from decorations to community partnerships, hotels can reduce their carbon footprint, support local partners and offer guests a celebration experience that truly reflects the spirit of the season.
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