MUCH group

MUCHgroup: Plant-based, circular and developed for real chefs.

MUCHGroup creates "next generation" ingredients made from 100% shiitake mushrooms. MUCHroom offers a rich, juicy, texture and deep umami flavor that takes any dish to the next level - a natural, simple and sustainable choice for professional kitchens.

Our products are made from the underutilized stems of shiitake - residues that are normally discarded. By combining this circular raw material with our own production processes, we create three versatile product groups for chefs:

MUCHtartare

The basis for a tartare, but completely plant-based. Made from shiitake instead of beef. Subtle, neutral and easy to flavor. Works both as a tartar base and as loose mushroom pieces.

Pulled MUCH

A fibrous, pulled-together texture that can be used hot, cold, grilled or baked. Ideal for bowls, wraps, pizza, buffet and banqueting.

MUCHbelly

Think pork belly, but from mushroom. A firm bite, rich texture and widely applicable - without a long list of ingredients.

F&B

2weeks

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Advantages
  • Consistency & speed
  • Circular & plant sustainability
  • Culinary flexibility for every chef
  • Higher guest satisfaction
Considerations

No

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Good food

At MUCHgroup, we keep it simple: 100% shiitake mushrooms, nothing added, nothing left out. Through a clean and natural process, we recycle mushrooms that would otherwise be discarded, turning them into a high-quality ingredient with rich flavor and texture. No additives, no chemicals - just pure mushrooms, transformed into something extraordinary.

Good impact

MUCHgroup helps the hospitality industry turn food waste into value. By giving surplus mushrooms a second life, we help kitchens reduce waste, lower COโ‚‚ and serve delicious, natural food. Distributed nationwide through Bidfood, MUCHroom makes it easy for hotels and restaurants to serve sustainable meals - scalable, simple and made for the future of food.

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MUSHROOM, ALL FLAVOR, NO TERRIBLE

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MUCHbelly
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Become a partner as well?

Together we are working for a responsible future. Join us!

๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—›๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ

Tickets are available!

The future of hospitality demands innovation with impact. That's why we are organizing the conference where sustainability, innovation and profit come together.

Discover how smart technology and conscious choices create more efficient operations, satisfied guests and a stronger brand. Connect with visionaries and certified partners and find practical solutions that create impact as well as profit.ย 

What can you expect?

View the program outline here.

For whom:
Hotel managers, owners, buyers, F&B professionals, human resources and sustainability managers who want to accelerate change.

๐Ÿ“… Date: March 20, 2026
โฐ Time: 08:30 - 18:00
๐Ÿ“ Location: DoubleTree by Hilton, Amsterdam Central Station