Made Blue

Save water and money by encouraging your guests to save water and donate it to a water project of their choice.

Your hotel guests consume a significant amount of water, resulting in significant annual costs. Save water, save money and impress your guests with our help.

Implementation Process
  • Installation of the communication equipment in the room.
  • Training staff to communicate about the project.

 

Advice & tips
  • Taking it a step further, Made blue has several projects that better suit your hotel.

 

Purchasing arguments
  • Supporting ecological projects
  • Supporting social projects around the world

General of hotel

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Average 7.5% savings

Advantages
  • Reduce water consumption
  • Supporting communities around the world
Considerations
  • Cost
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Machiel van Dooren and Frank van der Tang

The Made Blue Foundation is a Dutch entrepreneurial organization that has been working for global access to clean drinking water since 2014. Based on the belief that clean water is a basic right, the foundation works with more than 500 companies, also known as ambassadors, to realize this mission.

An important aspect of Made Blue's approach is "mirroring" water use. Companies can convert the amount of water they save, use, serve or sell into an equivalent donation for water projects in developing countries. For example, the water use of a product or service is offset by providing the same amount of clean drinking water to people who do not have access to it.

Made Blue targets a variety of industries, including hotels, restaurants, offices and other businesses. Hotels can save water and costs by encouraging guests to use less water and donating the savings to a water project of their choice. Restaurants can serve filtered, chilled and sparkling water from special dispensers, accompanied by matching glassware, while sharing the story of Made Blue. Offices can offer employees and visitors sustainably chilled and sparkling water from tap water coolers.

Made Blue's impact is significant. To date, the foundation has delivered more than 19 billion liters of clean drinking water to developing countries. This has direct positive effects: women have more time to work, children can go to school and overall health improves thanks to access to clean water. For just โ‚ฌ2.50, Made Blue can provide one person with clean drinking water for an entire year.

Made Blue Impact Counter
Machiel van Dooren and Floris van der Licht, Doubletree Hilton Amsterdam

Clean drinking water for all

thumbnail_English black - MADE BLUE - Photos Streetfoodclub - Photographer Anne Harteman - 5-Enhanced-2xSR
Novotel Bathroom
Glass Bottle
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Become a partner as well?

Together we are working for a responsible future. Join us!

๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—›๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ

Tickets are available!

The future of hospitality demands innovation with impact. That's why we are organizing the conference where sustainability, innovation and profit come together.

Discover how smart technology and conscious choices create more efficient operations, satisfied guests and a stronger brand. Connect with visionaries and certified partners and find practical solutions that create impact as well as profit.ย 

What can you expect?

View the program outline here.

For whom:
Hotel managers, owners, buyers, F&B professionals, human resources and sustainability managers who want to accelerate change.

๐Ÿ“… Date: March 20, 2026
โฐ Time: 08:30 - 18:00
๐Ÿ“ Location: DoubleTree by Hilton, Amsterdam Central Station