Biodiversity & ecosystem

Hotels may not be in the middle of nature-but that doesn't mean they can't nurture it. Whether they are located in a bustling city center or a coastal resort, every hotel has the potential to contribute meaningfully to biodiversity and ecosystem conservation.

In the Netherlands, biodiversity is under pressure. Urbanization, agriculture and climate change have led to declining native species and fragmented ecosystems. Yet the Netherlands is also a pioneer in nature-based solutions-strategies that restore and protect ecosystems while benefiting society. Initiatives such as NL2120 and Building with Nature show how even urban areas can be transformed into thriving habitats.

Hotels can play a key role in this. From green roofs and bee-friendly gardens to sourcing from regenerative farms and supporting local nature projects-there are countless ways to get involved. The World Sustainable Hospitality Alliance offers practical steps hotels can take to protect biodiversity-no matter their location.

The good news? These efforts are not only good for the planet-they also inspire people. Employees of environmentally conscious companies report higher levels of pride and meaning, while guests increasingly seek out brands that align with their values. According to Booking.com's Sustainable Travel Report 2025, more than 76% of travelers want to stay in accommodations that actively support environmental projects.

In this section, you'll discover partners offering biodiversity-focused projects specifically for the hospitality sector. From collaborations with NGOs and urban greening to ecosystem restoration and nature-positive branding-these solutions will help your hotel become a visible force for ecological progress, impacting reputation, loyalty and the planet.

For more inspiration, listen here to the podcast of Dr. Jane Goodall at 90: on Fame, hope, and empathy: Jane Goodall at 90: On fame, hope, and empathy Or watch Dr. Jane Goodall's documentary: